Mutual & Federal Rebrand
Brand refresh for Mutual & Federal
Design: Kean Hartnady, Greer van Eyssen
Head of Design: Kean Hartnady
Creative Director: Glenn Jeffery
Expo Stand Design / Construction: Cube Design Innovations (cube-design.co.za)
To rebrand this well-established insurance company, we gave the brand a sleek, contemporary look and feel, whilst still maintaining its heritage. We found that their Table Mountain imagery was no longer relevant to their audience, and instead replaced it by featuring the ampersand with more prominence as an icon. The ampersand expresses the central idea of partnerships on which Mutual & Federal is based – between Mutual & Federal and their clients, Mutual & Federal and brokers, as well as brokers and clients.