GREAT IDEAS DO GOOD
Originally briefed to create a festive mailer for clients, the Volcano team went above and beyond in their decision to do something a little more meaningful. Our aim was to transform a simple festive message into a truly heart-warming experience, and after initially asking clients to share what makes a festive get-together special, we did just that.
On the 8th of December 2011, we visited Mercy House in Johannesburg, whose residents are either orphaned or separated from their families, and brought to life each of our client’s suggestions by creating what so many take for granted – a festive meal with family and friends. The celebration was captured and passed on to clients as a festive mailer thanking everyone for helping us spread the love in 2011.