BRAND CHALLENGE

Online shopping is a major trend internationally, but South Africans have been slower to adopt the digital craze. So, how do we convince them to reach for the mouse instead of the shopping trolley?

SOLUTION

Well, as it turned out, our solution was pretty simple and tapped into the often primal experience of shopping at malls, particularly during the crazy Christmas retail period when our campaign was due to flight.

Rolled out online, outdoor, on radio, through PR and on TV, the campaign not only positioned bidorbuy.co.za as a welcome alternate to shopping at chaotic malls, but further entrenched their standing as “Africa’s Largest Online Marketplace” too.

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